WhatsApp Business Catalogue Setup Guide for Small Businesses (Step by Step)

A WhatsApp Business catalogue lets customers browse your products or services inside WhatsApp. Set up well, it answers "what do you sell and what is the price?" without typing the same reply every day.

Step-by-step

1. Open WhatsApp Business → Tools (or Business tools) → Catalogue.
2. Tap Add new item.
3. Upload a clear square image (1080×1080 works well).
4. Add the name, price (optional), description, website link and item code.
5. Save — WhatsApp reviews each item before customers can see it.
6. Group items into collections (for example "Best sellers" or "Services").

Tips that increase orders

• Use consistent, branded images — the catalogue looks like a shop, not a photo dump
• Put the key benefit and price in the first line of the description
• Add a "Message us to order" call to action
• Share catalogue links in Status and broadcasts every week

Don't have time? WorkTeam designs catalogue images and sets up your WhatsApp Business catalogue, quick replies and greeting messages — from ₹499.

WhatsApp Business setup service →